In photography, Oliviero Toscani’s reputation is well established. With his famous campaigns for United Colors of Benetton, his celebrated international publications (Elle, GQ, Harper’s Bazaar, Vogue…), as well as his social commitment, Toscani’s artistic vision and the intelligence of his stances have been exhibited and congratulated many times. His work has been exhibited at the Venice Biennale, the Triennale di Milano, in the museums of modern art in Mexico City, Helsinki, Rome, Lausanne, Frankfurt and Sao Paolo or through his four Golden Lions at the International Festival creativity in Cannes.
In education, Oliviero Toscani has also an impressive experience. He has taught visual communication in various Italian universities, has written several books about communications and created his project “NEVERENDINGPHOTOMASTERCLASS”, a series of workshops he directs himself.
One of his masterpieces is Fabrica, the creative laboratory in Treviso invented, founded and directed by Oliviero Toscani, which produces high-quality – and often rewarded – artistic and visual achievements (Jury Prize at the Cannes, Berlin and Venice Film Festivals for three movies). This International Center for Arts and Research in Communication, designed by the Japanese architect Tadao Ando, selects the best young artists to collaborate on communication projects in cinema, graphic art, industrial design, music, publishing, new media or photography.
In 2017, he is back at Benetton’s Artistic Direction, especially with Fabrica: a return to the origins or a natural continuity? Oliviero Toscani will answer himself through his images.